Construction News Today — August 2, 2026
Why voting belongs on every Realtor’s job description and more — today's construction signal.
The real estate industry is evolving rapidly, with professionals needing to adapt to new technologies and strategies to stay ahead. For instance, agents are being encouraged to rethink their approach to social media in light of advancements in artificial intelligence, and to focus on leveraging AI search to stay competitive. This emphasis on technology is also reflected in the growing importance of security measures, such as tightening open house security without deterring potential buyers.
As the industry continues to shift, professionals are being called upon to take on new roles and responsibilities. Realtors, in particular, are being encouraged to consider the importance of voting and civic engagement as part of their job description. Meanwhile, innovative approaches and pitches are being recognized and rewarded, as seen in Shilo's recent win at Inman's pitch battle. These developments highlight the need for real estate professionals to stay informed, adaptable, and engaged with the changing landscape of the industry.
Today's signal:
• Why voting belongs on every Realtor’s job description (inman.com)
• Shilo wins Inman’s 1st pitch battle (inman.com)
• How to tighten open house security without killing the vibe (inman.com)
• Forget SEO. Jeff Lobb says agents need to win at AI search now (inman.com)
• How real estate is rethinking social media in the AI era (inman.com)