Forget SEO. Jeff Lobb says agents need to win at AI search now
Google's shift to AI-driven search is already costing real estate agents referrals they'll never know they lost. Jeff Lobb explains AEO and how to fix it.
The real estate industry is undergoing a significant shift with Google's move towards AI-driven search, and it's crucial for professionals to adapt quickly. As Jeff Lobb points out, agents are already losing referrals due to this change, which is often invisible to them. The concept of AEO, or Agent-Enabled Optimization, is becoming increasingly important in this context.
In the construction industry, this trend has implications for how builders, architects, and contractors market their services online. With AI-driven search, the traditional rules of search engine optimization (SEO) no longer apply. To stay ahead, industry professionals need to understand how AEO works and how to optimize their online presence accordingly. This may involve adjusting their website content, social media strategy, and online engagement to align with the AI-driven search landscape.
As the industry continues to evolve, it's essential to watch how AEO strategies unfold and how they impact the competitive landscape. Construction businesses should keep a close eye on their online visibility, track changes in their search rankings, and adjust their marketing strategies accordingly. By staying informed and adapting to these changes, industry professionals can minimize potential losses and capitalize on new opportunities in the AI-driven search era.
Originally reported by inman.com. ConstructionNews adds analysis for real estate & property readers.